British American Tobacco Sweden - British American Tobacco Sweden

BAT Sweden is part of the BAT Group, a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its global business through offering a greater choice of enjoyable and less risky products for consumers. The company continues to be clear that combustible cigarettes pose serious health risks, and the only way to avoid these risks is not to start or to quit. BAT encourages those who otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives*. BAT’s ambition is to have 50 million consumers of its non-combustible products by 2030. BAT employs over 53,000 people and operates in over 180 countries, with factories in 43. The company’s Strategic Portfolio is made up of its global cigarette brands and a growing range of reduced-risk alternatives*. These include vapour, tobacco heating products, modern oral products including tobacco-free nicotine pouches, as well as traditional oral products such as snus and moist snuff.

Harm reduction

We know tobacco products pose real and serious health risks and the only way to avoid these risks is not to use them. But many adults choose to smoke, so our top priority continues to be working towards reducing these risks and making available a range of less risky tobacco and nicotine-based alternatives.

Read more about the primary health issues of smoking, as well as understanding the relative risks of our products

Sustainability

For more information on BAT's sustainability agenda and progress, read the latest Sustainability Report

Our factory in Malmö, Fiedler & Lundgren AB, is certified carbon neutral for all its activities in Sweden.
BAT Fiedler & Lundgren AB – PAS 2060 QES 2024
BAT Fiedler & Lundgren AB – Independent Limited Assurance Declaration 2025

Our factory in Malmö, Fiedler & Lundgren AB, has also achieved Core level certification against the AWS (Alliance for Water Stewardship Standard) International Water Stewardship Standard v2.0 in December 2023.
 BAT Fiedler & Lundgren AB - AWS Certificate 

For more information on Fiedler & Lundgren’s work with the AWS standard, read the Progress Towards Good Water Stewardship 2025