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We have an enthusiastic and passionate culture with over twenty different nationalities creating a work environment which is highly international and diverse.

People & Culture

“British American Tobacco Northern Europe Area’s culture is unique. We combine the best of truly international diversity with local presence and expertise. We provide exceptional career opportunities for our employees to realize their full potential, both locally and internationally. We cherish diversity whilst retaining a global identity and this makes any British American Tobacco organization around the world feel like home. We constantly challenge ourselves to improve, excel and evolve by supporting and developing our talent. We enjoy working together and celebrating success with each other.” - Leadership Team BAT NEA

In BAT NEA, we have an enthusiastic and passionate culture. We take pride in being a diverse team and to work across functions and markets, utilizing each other’s unique strengths. With over twenty different nationalities, it is safe to say that our work environment is highly international and diverse.

We excel in developing our people and are extremely proud of what we offer our employees, as we work hard to ensure the best possible standards – which have earned us the Top Employer certificate for many consecutive years – including this year.

We are proud of the external recognition we receive each year for our standing as a leading employer in countries worldwide. British American Tobacco is certified as Top Employer as a result of the exceptional employee conditions and the way we nurture and develop talent throughout all levels of the organization.

Career and Development

The fact that our company operates in a unique industry causes our company to focus on the moral imperative. At BAT NEA, there’s always room for debate and discussion internally. We make sure that everyone who walks through our glass doors to begin their career with BAT NEA have considered the responsibility that comes with operating in our industry. This approach ensures that everyone who works here is well-informed and displays a unique dedication to their individual work and especially to delivering value together. 

In order to enable our employees to deliver excellent performance, personal and professional development is key. At BAT, we believe that the employees are in the driver’s seat of their career. Professional development in BAT is built on the principle of 70% on the job learning; 20% learning from others; and 10% formal training. The reason is that we believe this is a flexible and effective way of learning. With the right mind-set, learnings can be obtained anytime and anywhere.

To help enable our employees to grow, we have outlined a clear process and tools used to communicate preferences in career progression. This way, employees understand how their individual work contributes to delivering business results together. Lastly, BAT encourages employees to accelerate their careers by stepping outside of their comfort zone: many senior leaders have acquired a deep understanding of our business by working in different functions and markets.

Leadership Approach

At British American Tobacco we love to stretch our talented people and provide them with the necessary support to constantly raise the bar. Coaching is key to develop the next generation of business leaders. Several years ago, we decided to take a coaching approach to our leadership. That means our business leaders do not only have managerial responsibilities but also act as coaches. Coaching in BAT NEA means that employees have a sparring partner that enables them to figure out solutions on their own instead of being told what to do. Furthermore, we encourage all employees to have a mentor and coach outside their own department. This is to give new valuable insights on career, work-life balance and how to navigate in a global organization. We see that this approach helps younger as well as more experienced employees in developing their capabilities and driving their career.